Could Aldi Succeed in Canada?

Sonia Boyer; Justin Carr; Sam Loomis; Maria Prothero; Quentin Street; Jimmy Chen

Could Aldi Succeed in Canada?

Sonia Boyer, Justin Carr, Sam Loomis, Maria Prothero, Quentin Street, Jimmy Chen

Bucknell University

Research output: Contribution to journal › Article › peer-review

Abstract

This research considers Aldi’s potential for penetrating the Canadian grocery market. We consider the history of Aldi, its strategy and previous international expansion, and important political, economic, and social landscapes it will face in Canada. After answering a set of research questions devised to analyze all aspects of a new venture for Aldi in Canada, we provide a set of recommendations for how Aldi should proceed.

Original language	American English
Journal	Default journal
State	Published - Apr 1 2018

Keywords

Aldi
Canada
Grocery Market
Global Management
Canadian Grocery Market
International Expansion

Access to Document

Could Aldi Succeed in Canada Final published version, 500 KBLicense: CC BY

Cite this

@article{a075180e5b3647328115b02d1ddcd95f,

title = "Could Aldi Succeed in Canada?",

abstract = " This research considers Aldi{\textquoteright}s potential for penetrating the Canadian grocery market. We consider the history of Aldi, its strategy and previous international expansion, and important political, economic, and social landscapes it will face in Canada. After answering a set of research questions devised to analyze all aspects of a new venture for Aldi in Canada, we provide a set of recommendations for how Aldi should proceed.",

keywords = "Aldi, Canada, Grocery Market, Global Management, Canadian Grocery Market, International Expansion",

author = "Sonia Boyer and Justin Carr and Sam Loomis and Maria Prothero and Quentin Street and Jimmy Chen",

year = "2018",

month = apr,

day = "1",